Beginners Guide to Content Marketing…

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Article Written by Adarsh Thampy. Leave a comment

Why Content Marketing is The Future of Marketing?

“Content marketing is the only marketing left”- Seth Godin.

Now, I know some of you might love Seth and some might hate him. I don’t really belong to the cult following Seth has, but most of his ideas makes sense.

As a marketer, you need to be open to ideas. Listen to what others are saying and adapt what works well for your particular business or client. The problem is, what works and what doesn’t? There is no easy answer to this question. Unless you test it out, you’ll never know which works in your case. Continue reading…

Article Written by Adarsh Thampy. 4 Comments

How Not To Do Link Building For SEO?

If you are doing SEO, then link building is something which you cannot avoid.

And, even if you are 100% whitehat, you must admit that in reality 100% whitehat SEO is possible only in an ideal world. Google says that any kind of link manipulation is not white hat. So let me ask you, which campaign can you run in SEO for increasing rankings without at least manipulating anchor texts? Continue reading…

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The 2 Skills That You Need To Become a Great Content Marketing Consultant

A lot of people go into the consultation business. I have been in the consultation business for the past 4+ years and I can very confidently say that it’s no walk in the park. I have consulted for small to medium businesses right from search engine optimization, web usability to content marketing strategies. Lately my [...]

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Article Written by Adarsh Thampy. 1 Comment

How Law Firms Can Use Social Media To Gain More Business?

This is a guest post by Helen Laird. Law firms and solicitors often don’t use Social media, or if they do use it, they probably don’t make the most of it. According to an audit, released late last year by LexisNexis Martindale Hubbell, few law firms are actually making regular, meaningful use of their social [...]

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Article Written by Adarsh Thampy. 6 Comments

Should Your Business Start Embracing Social Media?

For most businesses, social media is a fad. There are a lot of people who claim to be social media experts and constantly recommend that it’s high time businesses start getting on the social media bandwagon. If you don’t, it seems the competition is going to get ahead of you and soon you’ll be out [...]

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Article Written by Adarsh Thampy. 4 Comments

Are You a Great Content Marketer?

Questions are never indiscreet, answers sometimes are – Oscar Wilde We are all passionate about marketing. That’s one of the reasons you are reading this post right now. So don’t bother saying no. My Personal Marketing Story… I know a lot of advice online in the blogosphere is that a blog post should be about [...]

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