The news broke on February 19, 2014 that Facebook is acquiring WhatsApp for a whopping 19 Billion US Dollars- yes, that’s a B for the Billion! – $12 billion in stock, $4 billion in cash, and an additional $3 billion in restricted stock units to WhatsApp’s founders and employees. So what makes an app with [...]
It was 2 AM in the morning and I was still lying on my bed wide awake. I haven’t been able to make up my mind; should I go ahead or not? You see, a few days ago, I had come across a promotional email which announced the fact that one of the SAAS product [...]
Not everything that can be counted counts, and not everything that counts can be counted”- Albert Einstein, Physicist. We all know the importance of web analytics; in case you didn’t know, web analytics gives you insights about how your website is performing (that’s an oversimplified explanation though). Whether you love it or not, Google is [...]
One of the best ways for you to improve your conversion rate is to change your landing page. If your landing page is already performing well, then you have to tweak it so that you can improve your conversion. Normal landing pages usually convert at 6-8%, but you can always optimize your conversion and aim [...]
Over the past few months, I have got several emails inquiring about my SEO services- some from SEO practitioners and some from business owners. One important questions they wanted me to answer was… Is SEO dead? With so many changes Google is introducing, is it even worth going the search engine optimization route?