SEOmoz Pro Review: Is SEOmoz Tools Worth Paying For?

Update: SEOmoz is now Moz. The new Moz review is coming soon!

In this SEOmoz pro review, I’ll try to give you a complete overview of the tool, whether it’s worth the monthly fee and how you can make the best out of it.

What’s SEOmoz?

SEOmoz, as most of you might know, is considered as one of the most reputed SEO firms out there. They had so much popularity that in order to keep project count under control, they charged 1000$/hr.

Now SEOmoz has moved from being a consultancy to a SEO product firm. They have a PRO subscription where you will find

  • Pro webinars (Register for upcoming seminars as well as watch old seminars. You can’t download them though. However the PPT will be available for download)
  • Pro Tool (The meat of the SEOmoz PRO subscription)
  • Private Q&A (You can ask private questions directly to the guys at SEOmoz and get reliable answers directly from the PRO SEO’s)

What SEO Tools Does SEOmoz Pro Have?

There are a number of tools SEOmoz gives you. I personally use very few of them (Probably because I don’t have enterprise clients)

Tool #1: Open Site Explorer

This tool, in my opinion, is why most people have a subscription for SEOmoz.

Open Site Explorer is one of the best tools out there to analyze the competition and find out about their link building strategies. It gives you a host of metrics in a matter of seconds that will probably take you days or even months to figure out manually.

Tool #2: Keyword Analysis Tool

This tool gives a brief idea about the level of competition for the keyword based on the top 10 ranking pages.

While it’s a good tool to get an overall idea about the competition, I wouldn’t rely on any tool to completely predict for me whether I should go after a tool or not.

Keyword Difficulty Analysis via PRO Tools
Top 10 SERP Pages Analyzed

For e.g. if you see Wikipedia, EzineArticles etc. on the first page, chances are that the tool will report it as competitive based on the domain authority. However, in most cases, the presence of sites like ezinearticles and so on is a signal that the keyword ranking is achievable.

SEOmoz keyword analysis is smart in many cases. It simply does not take into account just the domains authority alone. It also looks at page authority and a host of other metrics to calculate competition.

Tool #3: Rank Tracking Tool

rank tracking tool

The tracking tool in action for my new blog

This is another useful tool in the PRO subscription. Their rank tracking tool updates every Tuesday automatically. If you have a lot of keywords to track, then this tool is really great.

Recently Google introduced many changes in the way their engine works which broke many online and offline rank checking tools. It’s also not possible to manually check a lot of keywords from our computer/network since Google will give a temporary ban if they detect scraping behavior.

Tool #4: On Page Optimization Tool

This tool will act as your personal SEO assistant for on-page SEO tasks. Simply give it a URL and keyword and it will grade your on-page SEO based on several factors.

on page SEO tool from SEOmoz

The tool in action when I analyzed my “on page SEO” blog post

You will then be presented with a page where you can see where you need to improve on in order to be better at on-page SEO.

One thing I really don’t understand is why SEOmoz suggests that we remove the keyword tag if it’s there. Agreed that most search engines that matter does not use meta-keywords for rankings, but why ask to remove if it’s present?

In my opinion, less tech savvy audience might get confused with such suggestions. Overall, the tool is a great addition for your SEO arsenal.

Tool #5: Social Media Monitoring Tool

Monitor blogs, RSS, Twitter, and other social media sites for your keywords and phrases. This is a service similar to Topsy. The main aim of this tool is to get rid of all the clutter generated by social media and bring to you what’s important.

Tool #6: SEO Web Crawler

seomoz crawler

Crawl your site and see if there are any issues. I don’t really use this tool much since I use Google Webmaster tool and they provide the same service. The advantage of using Webmaster tools is that it helps see how your site appears to Google.

In some cases, you might not be able to use Webmaster tools (Where you may have to do SEO audit of sites). In such cases, you can use this SEO Web Crawler tool to get a general idea about the crawalibilty issues of your site.

Tool #7: Competitive Link Research Tool

You can check and compare your site with your competitor’s site. You can gain insight into which sites are linking to your competitors and whether you have acquired links from those sites to your website and so on.

I tried comparing Google with Blekko and Bing. A sample of the result is given below.
competitive link research

Tool #8: Linkscape Visualization and Comparison

If charts and graphs excite you, you are going to love this tool. What the Linkscape Visualization and Comparison tool does is compare two URL’s and give you some metrics in a graphical format.

Here I tried to compare Google and Bing.

Linkscape comparison
informed data analysis
Tabulated data via linkscape

Tool #9: Link Acquisition Assistant

This tool gives you an overview of how to get links by manually searching on Google. Instead of manually typing it out, you can fill in a few details and SEOmoz will generate a list of queries that you can simply click and search Google for possible link partners. Not a lot of fun, but saves you time with all sorts of queries you have to think and type on Google.

Tool #10:  Historic Pagerank Checker

As the name suggests, you can view the Page Rank change of a URL over time.

Tool #11: Term Extractor

This tool is something like a reverse on-page SEO analysis. When we give this tool a URL, it goes to the URL and comes back with terms that it thinks is relevant to the page.

Here is how the Term Extractor tool analyzed SEOmoz home page.

Term Extracter Data

Extracts upto 3 words on the page according to the page content

Term Extractor More Data

An expanded data set on the on page elements

Other Perks of SEOmoz Pro

This SEOmoz review will not just focus on the tools. There is a lot more than just using tools for doing SEO. You also get access to PRO only webinars, private questions and the full access to the directories list.

Here is the list of the most recent PRO Webinars hosted

  • Mining Social Data for Fun and Profit
  • Understanding Your Audience Using Social Media
  • Content for Local Sites & Local Search
  • Future-Proofing Your SEO: 2012 Edition
  • Everything You Don’t Know About Infographics
  • Head-Smacking Content Strategies
  • Why and How Startups Should be doing SEO
  • Actionable Keyword Research for Motivated Marketers
  • The End of Search Without Social
  • Gamify it! Using Game Mechanics to Improve Your SEO, Social, and User Engagement

Even after doing SEO for these many years, there are some golden nuggets you’ll get from these webinars.

You can also use the SEOmoz add-ons for your browser and instantly analyze the quality of the site by browsing pages on the website.

The biggest perk is the ability to organize your SEO efforts via helping you group them via campaigns. Each site you work on can be made into separate campaigns and you can automate rank checking, link analysis and so on.

You can expert data and use Excel to work with the data as well.

Who is The SEOmoz Pro Subscription For?

In my opinion, not everyone requires a paid option. They have plenty of free resources available for beginners (Their blog, Q & A section, Beginners SEO Guide, Whiteboard Fridays and more).

Their plans start at 99$ a month. So, if you are on a budget and have to go into credit card debt for paying for a moz subscription, don’t!

You’ll probably make the best use of these tools if

  • You can afford to pay 99$ a month without losing sleep over it
  • You have basic SEO knowledge and want to go advanced
  • You are an analytic geek. You absolutely love numbers and graphs
  • You do SEO for multiple sites of yours, or you do SEO for clients or you do SEO for your own business website

If you are just starting out and have no real idea about SEO, save money by first reading their free beginners guide. Then follow their blog for a while and then after 5-6 months, start a PRO subscription.

However if time means money for you or you want some of the best SEO tools to analyze your competition right from the start of your SEO, you’ll simply love SEOmoz pro tools and resources.

Some SEOmoz Pro FAQ’s from A Users Perspective

This section will answer some of the questions you might have before going in for their pro subscription. I am not their sales person. So you can’t expect almost every question you have on your mind. However I will try to list some of the questions that I have before joining and how it got resolved.

What is SEOmoz (come again…)?

SEOmoz is a SEO company that provides tools for SEO professionals to help automate some of the SEO tasks and also save time on competition analysis, organizing campaigns and so on.

What does SEOmoz not have?

SEOmoz does not have a keyword research section found in most SEO tools. However, you can go ahead and use Google Keyword Tool for keyword research which is free.

Is SEOmoz a waste of money?

Looking at the price, you may wonder whether SEOmoz is really worth the money. After all, 99$ starting price is a bit scary to a few people (including me).

But the price is completely justified considering the resource you get. They have to pay for the bandwidth, the server resources they use and so on. If we were to get all the tools from individual providers, we’d probably spend many folds the price we need to pay SEOmoz.

Should I buy SEOmoz PRO?

It depends. Refer to my section “Who is The SEOmoz Pro Subscription For” and you will get a clearer idea.

Is SEOmoz a one-time payment product?

No. They have a monthly pricing plan with 99$ being the lowest plan.

Are there any SEOmoz discount codes?

I am not aware of any such discount codes. However if I get any updated regarding special offers they are running, I’ll update it in this post.

How does SEOmoz compare with SENuke or SENuke X?

Don’t even think about comparing. SEOmoz is a professional SEO tool which will help you get rankings in a legitimate way while SENuke and SENuke X are just spam tools.

Why are you writing this detailed SEOmoz pro review?

  1. I love this tool and would like to share this knowledge with others
  2. If you sign up via my link, I will be able to save some money off my PRO tools subscription

Is SEOmoz a scam?

No. It does what it is supposed to do. However, there are people who think that this is some magic tool to attain rankings. Fact is, this is just a tool and the usefulness of this tool is only as much as how you decide to use it.

Concluding SEOmoz Pro Review
seomoz free trial signup

Why not give it a shot?

I hope you gained some valuable insight into how SEOmoz tools work. If you are still not sure whether you want to invest in it or not, why not sign up for a FREE Trial?

You need to use a credit card (they do this to prevent fraud) and they’ll probably charge you 1$ or so for an entire month. If you don’t see value in the tool, go ahead and cancel the pro account and you will never be billed again.

Do you have SEOmoz pro account? Share your story in the comment section.

marketing automation plugin


  1. says

    I’m on the fence about signing up with SEOmoz. It seems like every time I sign up for a FREE month then pay as you go plan, I end up getting charged (even though I cancel my subscription). I’m trying to boost my rank for but it’s hard to find honest SEO companies. Can anyone recommend an honest, affordable SEO service that really works? Please let me know.

    • Adarsh Thampy says

      Hi Tim,

      What do you mean “every time I sign up”. the free trial is applicable only once. So if you again apply for the Free trial, you’ll be charged (If you are applying from the same account). SEOmoz is a very good application. It’s indispensable if SEO is important for you.

      P.S: I do provide SEO services!

      • Tim Ivers says

        I have converted from a static HTML site to a WordPress format. My google traffic is now gone. You mentioned you offer SEO services. I would like to talk with you. Thanks.

  2. says

    Thanks for the review, i think i will learn more about SEO before i join seomoz so i can get full advantage from it for my site. Its difficult to find some honest SEO companies these days, have paid for link building, and it didnt really do much of a difference.

    • Adarsh Thampy says

      You can check out their blog or use the beginners guide to SEO. I might also write an e-book like that on my blog shortly as a free download. I’d suggest that you jump in as soon as possible. If you keep waiting for the right time to come, in my experience, such a time will never come! When it comes to search engine optimization, everything changes continuously.

  3. says

    Do you think that open site explorer is comprehensive enough? I am asking this question as backlinkwatch finds more backlinks than open site explorer. The limitation of backlinkwatch is that one can only view 1000 backlinks. Also, in your opinion is open site explorer close to Google in tracking backlinks? It’s widely known that normally Google finds less backlinks than backlink tools report.

    • Adarsh Thampy says


      Honestly speaking, OSE is not comprehensive enough. However, what I like about them is the regular updates to the backlink database and the unlimited number of backlinks we can find. Majestic SEO is better in terms of the number of backlinks you can find. However, Majestic does have limits even for the higher end plans.

      OSE is not close to Google. I doubt if any tool is that good (The closest in terms of quantity would be Majestic SEO). However I find OSE good enough for most projects I undertake.

  4. says

    Thanks for this informative review, just what I need,

    Can I ask, I`m on the cusp of trying SEOMoz with a view to subscribing.

    What I need is the ability to do one off audits of many sites per month, I dont really need ongoing monitoring, just in depth reviews.

    It seems you are limited to a low number campaigns, would this be a problem, do you know, for someone like me who needs (potentially) large numbers of audits?

    Thanks for any help

    • Adarsh Thampy says

      Hi Tony,

      You can do unlimited on page SEO audits. There is no restrictions. However, if you are planning to do custom crawl of domains, it’s currently limited to 2 crawls per day.

    • Adarsh Thampy says

      Hi Sanat,

      The tool works with English sites mainly if you are talking about on page SEO. However, if it’s competition analysis and other technical SEO things SEOmoz can do, it works with any language.

  5. says

    nice review. If i sing up free trail for 28 Day and after that i cancel . is there any effect my blog. and can i sing up with my affiliate link. and consider now my blog is getting 10k visitors and 18k pageviews so how much i get after buying secmoz free trail pack for 28 do you have any idea about this? thank waiting for your reply .

    • Adarsh Thampy says

      Hi Mahesh,

      If you cancel before your trial period ends, you will not be charged. However, you’ll lose access to PRO features.

      You should not sign up with your affiliate link. It’s against their TOS.

      SEOmoz is not a magic tool to increase your page views and traffic. Just like any other tool, it makes your SEO tasks easier. If you dont think that what SEOmoz pro can do justifies the cost, then this isn’t the right tool for you.

  6. says

    Thank you for an informative and thought provoking article. I count among the ranks of the SEO illiterate, and I don’t have time to devote to learning it as fully as we need. We are a small start-up company that quadrupled sales this year as the result of the very meager SEO I learned and applied to my WordPress website. At this point, the WordPress design is too limited for what we need, and we are planning to hire a web designer to rewrite our site for us. Also, I am thinking of assigning one of our partners the job of learning SEO, and am thinking about using the 30 day free trial to give her a taste of it. Do you think that is a good idea? Thanks!

  7. says

    I think I understand the basics of SEO, but I really don’t think I’m applying it well. I started my website with the goal of trying to get more personal training clients. But in reality its been a hudge timesink. I think it’s time to invest in some SEO tools and you make it sound like SEOmoz can point me in the right direction.

    Do you have any other posts about using SEO to target a local audience?

  8. says

    I also read a review that you did on Hubspot. For a new business owner trying to increase inbound marketing which one would you recommend and why?

  9. says

    How this tools is compared to citation finders like WhiteSpark or BrightLocal ? I tried BrightLocal and it is a great tool to find citations. It is like the tool but with more resources and functionality. However like this tools sometimes doesn’t find citations which actually exist.

    My target is Google Local and Organic SEO is secondary. Would you recommend SEOmoz pro for me ?

  10. says

    I have been using the pro version for 2 months. I find the link analysis to different from Webmaster considerably and so far prefer Webmaster. I find the competitive intelligence great and I have learned a lot from what my competitors are doing — although I wonder why all of them have not been penalized from Google based on their practices. The Webinars are a mixed bag — some good and some not so good. Listened to one last week but the English was so bad i turned it off. Overall, it is a good service and a bargain at $99. I really wish some of the data was updated more often than every 2-4 weeks.

  11. says

    Great review. I personally used SEOMoz for the explorer only. I have been considering the paid option hoping they offer more than that. Their website doesn’t give enough details.

  12. says

    I have yet to sign up to SEOmoz for my own business and client use.

    It is widely spoken about, and will probably be signing up for the 30 day free trial soon to test.

    But in the meantime, I do use woo rank as a basic SEO review which gives you a brief outline of what you need to do to raise your seo performance.

    thanks for the detailed post.

  13. says

    i am going to try out the free trial , may be this tool can help me in rank well more than the google webmasters free tool, but i believe it is worth giving a try

  14. says

    Hello Adarsh very good review indeed, am quite settle whether to go forward with the tool or stop. Also i learnt u provide SEO services, please contact me via my email add so that we can discuss on that a bit.

  15. Alex says


    Great article! I’d appreciate it if you would be kind enough to update this article. I would love to know about this tool in detail and new changes/updates on it since this article was published.


    • Adarsh Thampy says

      Hey Alex,

      I will soon update the article. It’s been pending for some time now. SEOmoz has become better in terms of refreshing their link database. They also have added a new twitter analytic tool to their arsenal.

  16. Steven Schultz says

    Thanks for the review, Adarsh. I wonder if I should consider seomoz again. I’m currently using webmeup, because it didn’t require a cc to sign up.
    Do you know if there is a mode in seomoz that lets you see your data from all the tools combined? Cause that was the main advantage I saw in webmeup…

  17. says

    From my experience it s wort. But you have to have basic knowledge about SEO to be able to use all what you pay for. They are not very update (dont show up fresh month or two old links) but tool is useful for sure.

  18. says


    Thought this comment might be late, will still post it. I am currently using the pro trial 30 days for moz.

    Personally, I can’t agree more with what you said. There are many other free tools out there that you can use. However, it doesn’t mean that moz is not good.

    In fact, analytics part is great and highly recommend anyone who is using it. Great tool indeed and the only issue, is it is pricey!


  19. Stan says

    “Is there any SEOmoz discount codes?” — should be “Are” because “codes” is plural. See how that works?

  20. Magento web design UK says


    Nice post though, I have been using the free trial & found in the crawl test it’s not crawling all the pages of the website, is it because of free version. Also if you can suggest some tool wherein i can check how many urls on the webtsite are redirected with 302.

    Thanks in Advance.

  21. says

    Is Moz SEO good for my website
    It is newly built site to provide authentic info and recently been announced in the media and newspaper but traffic is slow. Any advice?

  22. says

    Salam ali,thanks for your review..i wanna ask u something,just now, i ve subcribed the service from attracta and HOTH..its quite expensive,ive spent about 1000 buck for all those services,but something came up on mind regarding attracta services that ive read a lot of people complaining and say that its ruin their website..isit true..oh gosh,im really scared then..and how about HOTH?

  23. says

    I was thinking about seo for my business website looking for Moz Pro but was not aware what exactly this tools providing after reading your post i am very much sure about this great tool will buy subscription in next upcoming days.

    Thank a lot for making such a nice post.

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