Digital Marketing Strategy
Digital marketing strategy consulting is for those businesses who either do not have a digital strategy at all, or who’d want to improve your existing one.
When I was running my first real estate start-up, I tried both digital and traditional marketing methods. When I did the math, the cost of lead was 93% lower for my digital initiatives compared to my offline marketing methods.
There’s a famous saying- “If it’s not broke, don’t fix it”. Most businesses who feel that they are doing good, keep doing it because they are not seeing problems (reactive marketing). However, is that future proof? Here are a few questions to ask yourself
- Are you keeping up with the rapid pace in which the consumer world is evolving?
- Are you employing the absolute best digital marketing practices that help you keep your costs low yet generate bigger ROI?
- Do you have a digital strategy at all or are you going all out spreading yourselves too thin and not harnessing the true potential of all marketing channels?
If you said no or are unsure of any of the above, this package might be good fit for you (proactive marketing).
According to industry statistics, almost 70% of B2C and 55% of B2B purchase decisions are made before the customer comes in touch with the sales team.
What if there was a way for your business to be present at the early stages of your prospective customer’s decision making process? In-order to achieve this, you need to be target the right customer, with the right content, at the right time. To do this manually would mean lot of grunt work for your team and increased employee stress.
What’s the solution? Welcome to marketing automation!
Marketing automation helps you automate your grunt job and present the content mapped to the buyer lifecycle through lead nurturing programs.
Marketing automation requires you to have tools like Hubspot, Marketo, Pardot, Act-On or any other marketing automation tools available out there. It costs top dollars and might not be the best fit for all businesses. Is your business ready for marketing automation?
Business Content Writing
Content is the backbone of any digital marketing initiative you undertake. Whether it’s social media updates, blog posts, whitepapers, e-books, sales copy, or even a disclaimer page, you need content that gets people to take action.
- Is your content simply filler content, or does it serve a business purpose?
- Does it inspire people to take action?
- Does it convey the messaging as you intended it to?
If your content doesn’t engage your prospective customers, it’s as good as not being there in the first place. Professional level business writing will fetch you more leads, convert prospects to more leads, and deliver higher sales qualified leads through lead nurturing programs.
If you feel that you didn’t do justice to content as you should have, or you don’t have the time or expertise to create content, this service is for you.
Note: Business content writing is not cheap article writing. If you are worried about whether my rates can match the freelancer who quoted 1$ for 100 words, this package is definitely not for you. A 600 word blog post will cost you anywhere between 150 USD to 1000 USD depending upon the level of research and effort that goes into it.
Content marketing is the only marketing left- Seth Godin, speaker, marketer, and entrepreneur.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. – Content Marketing Institute.
Some businesses see content marketing as a low-cost way of acquiring customers; others see it as an engagement tool; yet others look at it as something that helps them become thought leaders in their field.
Whatever your goals are, if you want to create value, attract an audience relevant to what you have to sell, engage those prospects and ultimately turn them into customers, while keeping costs low, content marketing is the thing for you.
Search Engine Optimization (SEO)
Media buys and traditional marketing methods are becoming more and more difficult to justify as attaching a measurable ROI to these methods is difficult. SEO helps business drive qualified traffic to your website through search engines.
Not only does this result in highly targeted prospective customers, over the long run, it lets you acquire customers without paying for customer acquisition.
SEO, done wrong, can seriously affect your website rankings and result in you not being able to achieve good rankings at all. It’s also a constantly evolving field with new updates being pushed every other week- which means, you need to stay updated to be SEO complaint.
That’s why you need a professional search engine optimization practitioners help. If you want someone who can handhold you through every step of SEO or you want to completely let them take over your SEO while you focus on your business and customers, a custom SEO service is the right solution for you.
SEO Audits are for those businesses who require expert guidance to show them what’s lacking in terms of their current search engine optimization efforts and what needs to be done going forward to obtain top rankings.
You are the right fit for a SEO Audit service if
- You have sufficient knowledge of SEO and can do stuff on your own, but need to tap into my expertise to ensure you are going in the right path
- You don’t have a big enough budget to go with a full-fledged SEO service
- You want to test SEO waters first and then once you start seeing some value, would want to go the full scale SEO route
Blogging is at the heart of content marketing. It generates higher quality leads, increase website traffic, and engages customers. If you are a SAAS business, it helps reduce churn as well.
So, how effectively are you doing blogging?
If you don’t have a solid blogging strategy, you can waste days or even months creating content that no one wants to read and is less targeted.
An effective blogging strategy will help you set yourself in the right direction. Couple this with professional business writing services, and you have your own lead generating machine on auto-pilot.
Not sure which service is right for you?
Get in touch with me to discuss your problem and I will guide you choose the right solution for your business.