The following is a list of small business tools (free as well as paid) which you can use for marketing your business. I will keep updating this list as and when new tools emerge or old tools become less efficient.
Small Business Marketing Tools
WordPress: WordPress is a free and open source blogging platform. Even though it’s a blogging platform, it can be converted into almost any type of website with the use of available themes and plug-ins (You’ll be mind boggled at the sheer number of free themes and plug-ins available for your use).
Don’t mistake this with wordpress.com which is a hosted application. For business needs, always use a self-hosted version. Don’t worry, it’s pretty simple and takes only a few minutes to install and get started.
Aweber: Aweber is one of the email marketing software that I highly recommended.
For any business, building an email list is necessary. Aweber not only makes it very easy to build your email list of customers, but it also helps you deliver your emails reliably.
There is a learning curve as in all web based software. However, if you put the time into it, it’s worth thousands of dollars. You can go for a 1$ trial and see if it fits you.
Google Analytics: Google Analytics is a free web tracking tool by Google.
You need to know how well your website is doing, what search terms are sending people to your site, how much time people are spending on your site, which page performs well and a host of other aspects.
Google Analytics makes it simple for your business to install and do the tracking. All you need is a Google account, copy paste the code into your website header section and then begin tracking!
Google Apps: With Google Apps, you get a suite of tools to help your small business succeed. Right from online excel sheets, form creation, word processing to secure emails, private embedded videos, and other business applications for collaboration.
It has free as well as paid plans. For a small business, free plans should be more than enough. As and when your business grows, you can request additional features.
Skype: Want to call clients or communicate with teams across the globe? Skype is the smart solution for you. It’s free software that helps you make free calls between Skype software across the world and low-cost international calls using VoIP technology.
You can also collaborate remotely by screen sharing, video conferencing and do a lot more. This can also be a distraction, though. So sign out of Skype when you need to be super productive.